The Gadgets Page

The Sony Rolly was surrounded with so many people that it was impossible for us to get close enough to it. We could see on the LCD screen above it that it was some sort of rolling, dancing thing with lights. We heard from the people nearby that it as an MP3 player. We brushed it off as silly and moved on to other things.

Jen Cody was able to get past the crowds and interview a Sony employee about the Rolly. Here is her interview:

It was released in Japan last September, but hasn’t come here yet. Here are the features:

• 2 GB MP3 player
• Two speakers
• Ability to move to the beat of the music
• Ability to be programmed to “dance” to specific songs
• Ability to upload and download programmed “dances” to the Sony social networking site

I really don’t think Sony knows what they are doing in the portable music player world. Look at their ad for the Sony Rolly.

It just makes me tilt my head and squint my eyes. Do they really think this is cool?

This is another video showing the features of the Rolly:

The fact that Sony’s booth is ALWAYS super crowded with people didn’t indicate that the Rolly was anything that might appeal to people. Most of the people around the booth were too confused to even tell us what it was.

In the end, Sony loses another round in the battle of the MP3s.