SanDisk Plays Catchup with the Sansa Clip
Okay, folks. Stop it. Just stop it. Stop trying to play catchup to what Apple is doing. Apple released the Shuffle that clips onto your clothing so long ago that it’s really not productive for Sandisk to release this cute little player.
Sure, it clips to your clothing. Sure, it is small and technically it’s better than the Apple product because it has a screen where you can read the song titles.
Instead of trying to copy Apple products, please, make something new and unique. Apple isn’t perfect. They aren’t doing everything right, believe me. There is plenty of room for Sandisk to make products without trying to compete with Apple.
Bad form, Sandisk, bad form.
I think your analysis forgets the basis of competitiveness which within the market rules are the parameter of most innovations.
Comment by Coco — September 6, 2007 @ 5:37 am
Sadly, all the innovation is coming from Apple, not Sandisk.
Comment by Laura Moncur — September 7, 2007 @ 7:44 pm