Zune Was Supposed To Be A Failure
When you read this article from the LA Times, you don’t need to delve deep to realize that Microsoft was planning on Zune being a failure.
This is what they have to say,
Initial sales “indicate we are on track to meet our internal business projections,†Zune Director Jason Reindorp said.
The tell-tale indicator that it’s a failure however is this:
Microsoft has refused to disclose sales or projections. A survey by Piper Jaffray & Cos. analyst Eugene Munster shows that few retailers are recommending the device.
What are they up to? If they planned to sell as few Zune as they have, why did they even bother? When you look at the advertising that has been done for Zune, it makes it even MORE obvious that they wanted it to fail.
Who uses Zune? Fat losers in basements? When you compare it to the Nano commercial, it is really obvious:
When you take into account that the only thing that they are really advertising as cool is the fact that you can wirelessly share music, it might have been pretty cool, but the sharing is purposely crippled. You can only play a shared tune three times before it’s deleted from your drive. Maybe Microsoft is trying to teach the RIAA a lesson. Cripple us and you won’t make any money off us. That just sounds like a conspiracy theory, but it’s the only thing that makes sense to me.