The Gadgets Page

April 12, 2007

New ‘Get a Mac’ Ad Videos

Filed under: Computers and Peripherals — Laura Moncur @ 7:51 am

Once again, Apple has released a couple of PC & Mac commercials. This commentary by Chris Pirillo is right on:

The commercials are kind of hit and miss. This commercial, “Security“, is funny and very, very true.

He likes this commercial:

“This is an example of someone in the marketing department understanding a perceived annoyance in the competition’s product. This is an example of a GOOD Mac commercial.”

Computer Cart” is a little more iffy.

“By watching this, the viewer is led to believe that only PCs have cryptic error messages that halt productivity – or that Macs never need the IT department’s attention. Wrong! Microsoft Windows does not have a monopoly on software errors.”

Flashback” is just more of the same.

“Genius, especially for those of us who remember playing in DOS. That said, I’m not so sure that my parents would understand why this is funny. Apple should have concentrated more on the aspect of Microsoft apps being all over the map in terms of usability (not to mention the overwhelming lack of lifestyle software in the OS, itself).”

In the end, Macs and PCs are so similar that there is hardly a reason to compare them. They’re just computers. They are both computers and they each have their own way of dealing with things. You get used either one and the other starts looking like voodoo.

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