The Gadgets Page

As if Vibrating Mascara wasn’t enough, now Dior has “blessed” us with their “Magic Wand” for their Lip Addict lip gloss. The Magic Wand is a spinning wand that helps you apply your lip gloss.

The Lip Addict lip glosses used to have a brush to apply the gloss, but the Magic Wand is a doe foot sponge. I personally prefer the doe foot sponge for lip gloss, but there seems to be a bit of a controversy in the makeup world split along the lines of brushes versus sponge applicators. Dior is taking a risk of losing their faithful brush customers by switching to the doe foot sponge.

The Lip Addict glosses have always cost between $27 and $30 depending on where you shop and Dior hasn’t changed the price since they have added the amazing spinning Magic Wand. This merely seems like a marketing ploy to get people interested in buying their lip gloss and be willing to fork out thirty bucks for it.

When I tried the original Lip Addict at the Sephora store, I wasn’t impressed enough to spend thirty dollars on it. It reminded me of Wet and Wild lip gloss, except they had a brush instead of a sponge applicator. I can buy Wet and Wild lip gloss at any drug store for two bucks, so it felt like I would be paying an extra 27 dollars for the Dior name and a floppy plastic bristled brush. Both brands use numbers to name their colors instead of names. Both brands have a lip gloss that feels about the same. Why is Dior’s so much more expensive?

Now that they’ve added batteries and gadgetry, does the Dior price tag fit? For me? No.

I DON’T want makeup applicators that vibrate or spin. It’s hard enough for me to put on lip gloss without having to navigate the difficulties of moving parts as well. I wasn’t willing to spend thirty bucks for two dollars worth of lip gloss before and I’m even LESS inclined to do so with a spinning Magic Wand thwarting my early morning routine.