Comdex 1996: Day 2
The BEST advertising that any company did in 1996 was Iomega. EVERYONE was carrying around their bags and everyone was collecting their buttons. If you notice on yesterday’s entry, all the people at the Mylex “virtual reality” booth were carrying Iomega bags.
Here is a photograph of an Iomega employee wearing all their buttons. You can’t see it in the picture, but each of the buttons said different things. They were all pretty funny and collecting the entire collection was a goal of many of the people who attended. I still have a large collection of them in storage somewhere.
Back then, Iomega was selling ZIP disks and drives. They are still around and have branched into external hard drive storage as well as their own proprietary disk storage.
This photo of the booth for AT&T was another disappointing one. So many of the companies insisted on trying to “entertain” us with skits and bad actors spouting computer information. Within two minutes of the start of the AT&T skit, Mike and I couldn’t take anymore. We stood up and walked out on their presentation because it was so bad.
Back then, AT&T was a telecom monolith. Now, they are the proud and exclusive providers of wireless for the iPhone.
More Comdex 1996 reminiscing tomorrow.