A Display That Adapts To Sunlight
You are looking at a DDI. It is the part of the mobile phone that controls the LCD screen. This one, from Samsung has genius to it. It automatically adjusts the brightness of the LCD screen depending on how bright the light is outside. Instead of cupping your hand around your mobile phone when you are outside, you’ll be able to easily see the screen.
Why did it take so long for a company to come up with this idea? Samsung’s new mobile phone display will sense the light levels when the phone is activated and adjust the screen accordingly. If it’s bright outside, the screen will be brighter. If it’s dark, the screen will dim in order to save battery power.
They call it the Intelligent Mobile Display Driver IC (DDI). In the past, DDI have just controlled the LCD screen. This new DDI will adjust the power depending on how bright the ambient light is. They will begin production of this by the end of this year.
Via: Samsung’s new display adapts to sunlight – Yahoo! News