The Gadgets Page

Linde Werdelin’s Biformeter watch is EVERYTHING that is wrong with the watch industry right now.

Let’s look at some of their ad-copy:

“The BIFORMETER watch that carries the Instruments is manufactured, assembled and tested in Bienne, Switzerland using the highest quality components… Highly acclaimed – and already launched in a special edition – a very select group of people already own a very special BIFORMETER, each one individually made for its owner.”

It continues like that for NINE paragraphs and doesn’t tell me ANYTHING about the digital portion of the watch.

It’s kind of a novel idea. The digital portion of the watch clips over the analog watch. Most of the time you can have your snooty watch, but when you’re skiing, you can use your digital portion. Of course, I’m only guessing that the digital portion might have anything to do with skiing since they haven’t told me anything about it.

Someday, a watch company is going to stumble onto what I have been saying for years. They are going to design a digital watch that is beautiful and be completely perplexed when they sell it out.

Via: Dream Watches Blog