Sorry, Swatch. Too Little. Too Late.
This article about The Swatch Group’s announcement to release a smart watch to compete with the Apple Watch just makes my blood BOIL.
I am a HUGE Swatch fan. I have a ton of Swatch watches and a huge site dedicated to them:
Yet, when that Apple Watch is available for pre-order, I am going to be RIGHT there, refreshing my computer over and over until I can get mine. I have been screaming into the wind for nearly a DECADE about the incredible suckitude of high-end watches.
They did not listen to me TEN years ago when I complained about their watches. They didn’t try to design something prettier than a Casio or more functional than a watch with ONE complication.
Sorry, Swatch. Too little. Too Late.